Liga Portugal Legacy - Interactive Exhibition

We’re thrilled to introduce our project for the Portuguese Football League, built in partnership with MUSE - museums & expos. In this venture, we’ve pushed the boundaries of creativity to craft unforgettable experiences.
Imagine a place where time is not linear—where past, present, and future intertwine seamlessly, like threads in a vast, endless net. The museum Liga Portugal Legacy is just that place.
Located within the Arena Liga Portugal in Porto, it serves as the new headquarters for the Portuguese Professional Football League (LPFP). This space unites football, the city, and the community, offering immersive and inclusive experiences for fans while celebrating the tradition and future of Portuguese football.
Step inside and embark on a journey through Liga Portugal’s history, where cutting-edge technology and exhibition design meet to create a world-class sports museum experience, bringing the league’s stories to life through sensory, audiovisual, and interactive elements.
Here, football isn’t just a game—it’s a celebration of the sport’s cultural, educational, and social power. The museum Liga Portugal Legacy is a testament to the league’s history, current achievements, and bold vision for the future. It is a place to honor the past while embracing innovation and global expansion.

At the heart of the museum Liga Portugal Legacy, history comes to life through technological portals.
Every league table, club, and competition is recreated with precision, telling the vibrant stories of players, coaches, chairmen, and fans.
In partnership with MUSE - museums & expos, we've crafted a time machine—a celebration of football’s universal power to unite and transcend generations.
The exhibition offers an outstanding experience, using interactive solutions to capture the passion and emotion of football. Inspired by the Arena Liga Portugal's architecture, it symbolizes a football pitch and ball, inviting visitors to step metaphorically onto the field. Visitors will explore three core themes: the league, Portuguese football, and its competitions. Each section provides a unique narrative and sensory experience.

Divided into thematic zones, the museum showcases historical moments, trophies, and awards, including the Primeira Liga cup. The goal is to offer an unforgettable, immersive experience that highlights the legacy of Liga Portugal and Portuguese football.
From concept to execution, we’ve developed 9 interactives, a life-sized hologram, and promotional videos, carefully crafted to transform memories into living experiences. Each solution is tailored to its area, offering a visual style that brings each story to life—whether physical or digital.

As visitors enter the first room, they are greeted by a hologram that introduces them to the key figures who shaped Liga Portugal into what it is today.

This solution is dedicated to the Football Foundation and its commitment to social responsibility. Through this app, visitors can discover how professional football, via Liga Portugal’s Football Foundation, serves the community. The app highlights key areas like environmental sustainability, social inclusion, and promoting science and technology in football, showcasing impactful projects and initiatives that promote social good.

This interactive world map invites visitors to explore Liga Portugal’s global footprint, highlighting international partnerships, initiatives like the Thinking Football Summit, and global collaborations. Each marked location features insights into the League’s global influence, emphasizing its outreach and international role.

This solution serves as an interactive guide, offering key information about the League, its presidents, significant historical moments, and evolution. It features a dynamic timeline of the League’s milestones, from its origins to its current role in shaping Portuguese football.

This section celebrates the talent that defines Liga Portugal, focusing on players, coaches, and agents. The app honors all award recipients from the current season, showcasing Portugal’s role as a talent hub in football. It highlights the "Talento que marca o Mundo" awards and underscores Portugal’s impact on international competitions.

This interactive videowall allows visitors to explore Portuguese football clubs within Liga Portugal. It features 75 clubs from the past and present, letting users dive deep into each club’s history, achievements, and key figures.

These interactive solutions invite visitors to explore the rich history of each competition. From historical milestones to season-by-season stats, visitors can discover key moments, players, coaches, and trophies that have shaped these prestigious events.

This solution showcases standout players, coaches, and referees, this app celebrates the talent within the Taça da Liga, Liga 1, and Liga 2 competitions. It also features a fun quiz to test your knowledge of Liga Portugal’s top performers.

Step inside the museum Liga Portugal Legacy – where football’s legacy is no longer just remembered but reborn!

CREATIVE DIRECTION – Helder da Rocha Pereira
ART DIRECTION – Arina Zhumasheva
DESIGN – Arina Zhumasheva, Telma Santana, Rita Miranda
MOTION DESIGN – Adrian Soto
DEVELOPMENT – Maurício Ferreira, Felipe Gomes, Juliana Quintas
INSTALLATION & SUPPORT – Fernando Madaleno