Life Plan Resorts

Life Plan Resorts is a retirement development project located in Herdade da Vargem Fresca, in Samora Correia (Benavente).
This project aims to create “the world’s most comprehensive retirement resort for healthy aging,” a community for retirees from around the world. The masterplan will fulfill residential, hospitality, retail, healthcare, and leisure needs all in one place.
It is designed to offer an innovative sanctuary with over 100 activities, outstanding amenities, convenient on-site healthcare services, and ongoing care.

In 2024 LifePlan Resorts challenged the Unloop team to develop a solution to promote their vision and future developments to potential clients in their brand-new sales office. Likewise, Unloop developed the Touch Table and Backdrop Video Wall software, which allows users to visualise the masterplan of Life Plan Resorts, as well as the full range of activities and features it offers to prospective clients.

Our 3D artists and developers have created a unique experience that is fun and easy to use. Navigate through the area and discover the project from an aerial view while controlling your movements on the touch table. Users can visualise future developments year by year, with each area featuring an informative popup and a media gallery.

There is much to explore in our 3D masterplan for Life Plan Resorts! Therefore, it was essential to keep the user experience simple and intuitive. All it takes is a finger tap to explore the different areas of the future European Florida, a retirement resort for healthy aging!

FEATURES:
1. Discover the resort area in 3D from different angles.
2. Use Mirror Mode to preview content on both the Touch Table and the Backdrop Video Wall, perfect for client presentations.
3. Access detailed descriptions of resort facilities and features, including typology, media gallery, and prices.

The user interface reflects Life Plan Resorts' graphic identity. All visual elements are selected to provide optimal contrast and readability. Map markers are seamlessly integrated into the 3D map, ensuring users can access additional information effortlessly, regardless of their navigation.
For this project, we needed the best tools for architecture visualization, and as graphic quality was fundamental, we chose the Unity engine. Likewise, our team recreated a masterplan in 3D, showcasing future developments that integrate perfectly with the surrounding environment, evoking organic harmony in this innovative sanctuary. Our objective was to convey the potential of the project to prospective investors, not only as a functional space but also as one filled with a visually appealing environment.

DIRECTION – Helder da Rocha Pereira
CREATIVE DIRECTION – Arina Zhumasheva
3D PRODUCTION – Nazariy Voloshchuk, Aleksei Kurilov, Joana Vieira, Beatriz Sales, Duarte Carvalho
DESIGN – Arina Zhumasheva, Telma Santana, Rita Miranda
MOTION DESIGN – Adrian Soto
DEVELOPMENT – Maurício Ferreira
SOUND DESIGN – Juliana Quintas
INSTALLATION & SUPPORT – Fernando Madaleno