25th Anniversary of the MONSTRA | Lisbon Animated Film Festival

The true revolution is born from the union of technology and narrative, and it is for this reason that we are honored to once again collaborate with MONSTRA | Lisbon Animated Film Festival.
Our partnership with MONSTRA began in 2020, and since then, it has only strengthened through our shared values of creativity, multiculturalism, and a deep commitment to art. Each year, we find new ways to bring the festival and its audience closer.
In 2021, we transformed festival-goers into monsters through an interactive installation. In 2022 and 2023, we created an augmented reality app that unleashed MONSTRA’s vibrant characters into cities worldwide, empowering users to explore their own creativity. For 2024, we developed our first VR short film, The Girl Who Speaks with the Wild-ish Horses, which premiered at the opening ceremony.

This year, MONSTRA celebrates 25 years. To mark this milestone, we decided to revisit its past editions, transforming the annual posters into portals that transport us into the universe of the Monstras. Through these portals, visitors will discover our interpretation of each "monstra," brought to life through immersive storytelling filled with magic, mystery, and insights into both their entertaining and darker sides. In line with Unloop's ultimate mission—to preserve memories and tell incredible stories through immersive experiences—we aim to bring ideas to life in stunning detail with dynamic, realistic content designed to engage and inspire. Using augmented reality, visitors can uncover the story behind each poster simply by scanning a QR code, selecting a year, and pointing at the poster.

This year, we are excited to expand MONSTRA’s reach beyond Lisbon, bringing the experience to Braga, where it will come to life at Casa Rolão.
This partnership goes far beyond the intersection of technology, art, and animation. It reinforces our mission: "To make people fall in love with every story." After all, what is the use of cutting-edge technology if there isn’t a narrative capable of evoking genuine emotions?

While others may focus on the superficiality of hardware and artificial intelligence, we invest in emotional intelligence—using tools that reveal the beauty and depth of the human experience, much like the paints and brushes of the great masters.
Join us on this journey where technology and art merge, and stories come to life like a true magic trick.

CREATIVE DIRECTION – Helder da Rocha Pereira
DESIGN – Arina Zhumasheva
ANIMATION – Adrian Soto, Arina Zhumasheva, Joana Vieira