Rock in Rio is one of the largest music festivals in the world with the origin in Rio de Janeiro, Brazil. Nowadays the festival is being held in other locations as well. The 8th edition of the festival recognized as the biggest and best Rock in Rio of all time. That year the festival has beaten all the records: the city of Rock had an increase of 60,000 m2, 9 stages, 300 hours of music, 250 attractions, and countless other features.
We were responsible for Doritos brand activation at Rock in Rio 2019. Time freeze photosystem with 15 cameras was installed at the World Stage, with 30 cameras at the Vip Space. Likewise, we developed a touch screen application to distribute gifts. More than 14,000 videos were sent during the festival via WhatsApp. The combination of the mega event, technology, and a super team has made this experience incredible!