Chevrolet Onix Game

Chevrolet Onix is one of the sponsors of the Lollapalooza festival, in 2019 has prepared plenty of unique brand activation experiences for the visitors of the stand. Recognized as a producer of efficient vehicles, the brand provides its customers with engaging performance, an innovative design, passive and active safety features, and easy-to-use technology.

One of the activities was Onix Game, where the visitor of the stand could play a video game inside the car, using the steering wheel as a joystick. Likewise, we have created a unique game experience.

Reach the finish line as soon as possible.

Hitting some sort of objects can speed up the vehicle.

Hitting another type of objects causes loss of the speed and return the car to the previous checkpoint.

Thinking about how the game reality would appear in the game, we decided to opt for the style of famous and recognized all over the world video game - Minecraft. Likewise, we created the ambient of the real race on the autodrome.

CAPTURES FROM THE GAME.

CAPTURES FROM THE GAME.

HITTING AN OBJECT CAN SPEED UP THE VEHICLE OR RETURN THE PLAYER TO THE PREVIOUS CHECKPOINT.